Recently about 50 media personalities and journalists were emailed about the chance to win a trip to New York if they said the made-up word "starkish" on TV/radio/newspapers/magazines. It was a cunning publicity campaign for a new vodka drink called "Stark" on the market soon.

During the Grand Final, Dominic Bowden said "Look at this guy! He's starkish! He's totally starkish! You're the man right now, show me how you're feeling!" to Charles as he landed on stage in bat gear.

(Jackie Browne used it on Campbell Live which annoyed TV3 bosses. Mark Sainsbury said it on Breakfast. Others used it in the newspaper.)